I mean like Charlie Kirk, Matt Walsh, Ben Shapiro, etc. It's so blatant to me that their existence is about wasting people's time. They're pure sophists. They probably believe in everything they claim, or more probably, they have a flimsier understanding of truth/reality than we do and can believe contradictory things.
But none of that matters. They exist to waste your time. They're keys being jangled by fracking billionaires and possibly also the state department.
Yes I know the Sartre quote about antisemites and all but this is worse than that. It doesn't even matter that Shabibo or Dan Bongos knows they're playing a game, because reality doesn't matter to them. Fascists believe base level reality is pointless to explore, because there's a deeper core reality that affirms their every belief, even if that belief changes day to day or isn't internally consistent. They're not materialists, they're fixated on simply being correct and powerful and whatever dirty, stupid reality contradicts them doesn't matter. They're never going to care about scientific documentation about trans people, or studies about healthcare costs, or homelessness rates, or anything else, because it doesn't matter what they care about. They believe in a truer, super-reality above our own that makes them always correct no matter what happens. But again, that doesn't matter.
They exist to waste your time and mine. I know they're not going to truly go away and that I'm wasting my own time by even posting about this but jesus christ can these people just go away. They're an annoying swarming static noise of pure nothingness that for some reason everyone has to pay attention to. People I'd otherwise respect or listen to have to talk about them. Movie reviewers who otherwise might focus on interesting indie films might have to talk about whatever stupid slop Matt Walsh puts out.
Why does anyone talk to Charlie Kirk anyway? He's the worst offender to me because no one knows who the fuck he is. Where did he even come from? This guy simply appeared as if he were already famous for something. Just farted into existence and people started pretending he was valuable enough to have on talk shows and colleges and fuck who the fuck is this guy and why do I have to know about his stupid face
yeah I know, touch grass touch grass, I'm trying, but even just going out and about, talking to random people or meeting up with coworkers for tea or something these fascist media bozos have a way of infecting casual conversation, or like showing up in the corner of my eye on one of the TVs at a Chili's
Lenin had the right idea when he put a bunch of reactionary public intellectuals on a leaky tug boat and exiled their stupid asses. Please wake up, kind Vladimir Illych. 
I think there is still some value in knowing what the CHUD talking heads are saying, just so it's easier to talk to a "normie" who has fallen for some bullshit and counter it. Some of this stuff they say is so wild and nonsensical that trying to educate someone who is worth talking to can end up being a waste of time because they've been drowning in pig shit and you don't have the tools to pull them out.
the thing about cultural hegemony is that you don't need to seek out the narratives being promoted by the ruling class, because they are constantly oozing from every outlet and orifice. you could purposely ignore Kirk and Shapiro for a year and I bet you could make a list of bullet points after that year which basically sums up their talking points for any given week.
the message is inescapable. you don't need to give them your attention in order to think of counter arguments to austerity, anti-immigration, hierarchy, or other reactionary frames.
by paying attention to them and reacting to their narratives, you are letting them set the terms of discourse you expect to find in the world. when, realistically, the people earnestly listening to that garbage aren't reachable in the way that people who are casual consumers of mass media are. reachable people worth talking to about issues and building something are not particularly interested in what the latest talking points to repeat or rebutt are according to capitalist platforms selling their entertainment products. often, what is on their mind is, not-coincidentally, is different than the latest topic of distraction being purposely hyped by the machine's puppets.
That's the sort of thing I was more thinking about, that we should be aware of what they are saying, but we don't need to actively seek them out. While we shouldn't let them set the terms of discourse, they will try, and they will provide people with quick, easy to digest thought terminating cliches that we do need to be aware of and call out.
I've found that a lot of "apolitical" people will fall for the same shit over and over again as long as it is repackaged correctly, they don't do the same analysis of information that we do, and it can be hard to figure out from a casual conversation what they are even talking about. It's much easier to "debunk" shit to a normie if you know it comes from Shapiro or something, because then you can just say "Oh, that thing, yeah, that weirdo who loves wearing adult nappies loves saying that shit. It's nonsense." and it'll reach them much more easily than a careful takedown of the idea.