104

At donor retreats and in pitch documents seen by The New York Times, liberal strategists are pushing the party’s rich backers to reopen their wallets for a cavalcade of projects to help Democrats, as the cliché now goes, “find the next Joe Rogan.”

[...]

The first out of the gate has been Chorus, a well-publicized liberal nonprofit group co-founded by the Democratic influencer Brian Tyler Cohen.

But others have stayed under wraps until now. In November, Ms. McBride and other liberal operatives gathered in Washington for a series of meetings to survey the election wreckage. At the headquarters of American Bridge, one of the largest Democratic donor networks, they eventually hatched a plan for a for-profit media company called AND Media, which stands for “Achieve Narrative Dominance.”

The company, incorporated in March, says it is aiming to raise $45 million over the next four years. The group hopes to have a $70 million budget over that time frame based on predictions of $25 million in revenue. It says it has raised $7 million so far. Ms. McBride and Christian Tom, who led digital strategy for the Biden White House, have pitched the company to American Bridge donors as a broad cultural project.

top 50 comments
sorted by: hot top controversial new old
[-] Lamprey@hexbear.net 20 points 13 hours ago

They are ideologically incompetent and are going to end up funding an honest to god Nazi party because they'll get duped by a gay fascist or something

[-] nothx@hexbear.net 17 points 13 hours ago

The most popular democrat podcaster I know is already willing to take the reins.

brace-cowboy

[-] FedPosterman5000@hexbear.net 9 points 12 hours ago

God damn do they need to touch grass. touch-grass

[-] electric_nan@lemmy.ml 25 points 18 hours ago

They can probably just pay Joe Rogan.

[-] Cimbazarov@hexbear.net 30 points 20 hours ago

Democrats are just a fundraising corporation. That is why they will never change their politics.

[-] sexywheat@hexbear.net 18 points 19 hours ago

They have politics?

[-] BodyBySisyphus@hexbear.net 19 points 18 hours ago

I take it the Pod Johns' star has dimmed

[-] hotcouchguy@hexbear.net 14 points 18 hours ago

Trying to retool the Pod John Biogenesis Facility to produce an authentic-style Pod Joe, but they all either go feral or go full wonk.

[-] MineDayOff@hexbear.net 10 points 14 hours ago

Like the Montage when they're trying to create RoboCop 2 and every one fails

[-] ShareThatBread@hexbear.net 23 points 20 hours ago

Smug insufferable online neolib that thinks they have all the answers that appeals to smug young neolibs

That’s D*stiny

[-] WizardOfLoneliness@hexbear.net 27 points 20 hours ago

they could simply have told reddit not to ban the chapo traphouse if that's what they wanted

[-] chauncey@hexbear.net 64 points 1 day ago

Reminder that Rogan endorsed Bernie in 2020. They had a Joe Rogan, it was Joe Rogan.

[-] hotcouchguy@hexbear.net 18 points 18 hours ago

Yeah that's even worse though

[-] Belly_Beanis@hexbear.net 64 points 1 day ago

They already have these people. It's Bill Maher, John Stewart, Stephen Colbert, John Oliver, etc. They're just on cable TV which nobody under 50 watches anymore. Not to mention, they're insufferable to everyone except establishment dems.

Republicans realized this a decade ago, so they gave Charlie Kirk, Ben Shapiro, etc. large online platforms in addition to their cable appearances. Then, they had a slew of talking heads like Candice Owens and Milo Yiannopoulos branch out further into online spaces while the original grifters kept their distance. People like Kirk maintain plausible deniability if they need to burn anyone who steps out of line or becomes too controversial (as was the case with Milo).

It's why the conservative outrage machine grows and keeps its momentum going, while dems sit around with their thumbs up their asses wondering if some D-list celebrity can topple Joe Rogan.

[-] DragonBallZinn@hexbear.net 7 points 10 hours ago* (last edited 9 hours ago)

The sad thing is the left kind of had some of that energy too. The old school “edgy atheist” movement was pretty left-wing, and they did something really important: they mocked the fascists instead of being openly scared of them. Like literally, back in the day, homophobic people were written off as dumbass slobs, and their bigotry is a byproduct of their lack of intelligence. Unfortunately that kind of came apart when people on the right realized they can just basically tell some more privileged atheists 'just play along with it and you can use religion as a crutch to demand special treatment for being one of us 'normals'."

If dems want an online media presence, I’d argue to try the skeptic thing again now that the right is abandoning it in favor of “I’m sexy!” as an argument.

[-] Damarcusart@hexbear.net 41 points 21 hours ago

It also doesn't help that the dems don't have any sort of coherent message beyond "We aren't those guys." They struggle to stay relevant because their entire thing is being "republican lite" and no one wants that or likes that.

[-] WhatDoYouMeanPodcast@hexbear.net 15 points 12 hours ago* (last edited 12 hours ago)

For me this is the pink elephant in the room. How could you appeal to people when your philosophy, or lack thereof, is to be a ratchet for things that make life worse and concentrated wealth upwards? The discussion has nothing to do with how to make life better? No dosing rod for the sentiment of the people you intend to serve? Maybe if you were responding to some societal, cultural desire like Trump did somebody could tap into that and metabolize it for people, becoming popular in the process. Plenty of people did plenty of numbers after Trump noticed angry people and it got metabolized into rants about how Liberals want to steal your penis. You're not my manager; you're auditioning for the role of my servant. If you don't know what I want you're going to have a hell of a time finding someone who resonates with me.

[-] duderium@hexbear.net 28 points 1 day ago

I think the lib characters you mention also have online presences, but they don’t really appeal to anyone under the age of fifty.

load more comments (1 replies)
load more comments (1 replies)
[-] Stolen_Stolen_Valor@hexbear.net 57 points 1 day ago

They’re trying to find someone likable with smug liberal politics? You’re better off paying millions for the capture of Bigfoot.

[-] Lovely_sombrero@hexbear.net 34 points 1 day ago

Pod Save America, but with $2k tickets for shows subsidized by the US Petroleum Institute of Genocide. I'm sure many people who aren't already fully in the liberal tank would tune in!

load more comments (4 replies)
[-] MaoTheLawn@hexbear.net 50 points 1 day ago

Crazy that their idea is to completely manufacture a guy rather than engaging with any already popular left winger on the internet

that's why it's not possible

say what you like about Rogan, he got to where he is very organically

[-] iie@hexbear.net 13 points 20 hours ago

They are going to grow him in a vat like the giant warriors from Nausicaa

[-] GrouchyGrouse@hexbear.net 3 points 6 hours ago

I predict many Robocop 2 style https://youtu.be/qZq7fW6ftlU failed prototypes before the first viable DNC hatchling emerges

[-] HexReplyBot@hexbear.net 1 points 6 hours ago

I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:

[-] Adkml@hexbear.net 43 points 1 day ago

It's hilarious that the dems, supposedly the adults in the room, are dummer than Joe Rogan.

Joe Rogan doesn't convince people to think like him he says what people already think.

Hassan is your Joe Rogan of the left.

But they want a liberal Joe Rogan. Aka a neoliberal who appeals to populist.

Not an internally coherent political movement.

[-] Ishmael@hexbear.net 30 points 1 day ago

The "hall monitor" image, as they put it, is inherent to liberalism. Because you always have to make excuses for terrible shit everyone can tell is terrible but then also pretend you care about a bunch of smaller social issues on the side that doesn't affect most people. "More black women cops!" just feels artificial, and always will no matter how much money you throw at it.

[-] ThermonuclearEgg@hexbear.net 6 points 13 hours ago* (last edited 13 hours ago)

"More black women cops!" just feels artificial, and always will no matter how much money you throw at it.

"More black women overseers!" — that same liberal in 1825

[-] GnastyGnuts@hexbear.net 23 points 23 hours ago

There's nothing inherently special about Joe Rogan, he's just a popular media figure who repeats generally right-wing talking points and presents a right-wing aesthetic, and thereby funnels his audience into that mode of thinking.

Liberals have several of their own equivalents of this figure on various talk shows and news stations, but people don't like them because they're smug dickheads who exist to cough up the same tired lib-shit that people are only ever more burnt-out on. And young people don't really watch television media anymore.

There are popular liberal / left figures online that democrats could tap into, but the most popular tend to be too far left of the party leaders to support. The democrats ultimately do not want leftists or even just "progressives", they want the moderate republicans -- the dragon they can't stop chasing -- and only tolerate the left flank of their party at best.

They literally just need better politics, and they're hellbent on rejecting that change, unless it's moving rightward and becoming a wussier version of republicans. So (god willing) they will die as a party, and they will deserve it.

[-] Cimbazarov@hexbear.net 16 points 20 hours ago

There are popular liberal / left figures online that democrats could tap into, but the most popular tend to be too far left of the party leaders to support.

Almost as if the democrats' political stances literally represent no one other than a portion of the bourgeoisie which is a problem if you are a political party that relies on votes. At least the republicans know how to grift their base.

[-] Zuzak@hexbear.net 34 points 1 day ago

I mean, they do desperately need to do something about things like the fact that virtually all the top politics streamers are right-wing. But rather than trying to artificially promote someone whose message they can control (which people will easily see through), they should probably start by buddying up with the one big politics streamer who isn't on the right, Hasan Piker. But that would require engaging with someone who doesn't perfectly pass their shitlib purity test, so they'd rather pour money into tame mouthpieces that everyone will ignore because it's not how the current media environment works.

They're almost certainly going to lose in 2028, unless Trump nukes the economy and maybe even then.

[-] Lussy@hexbear.net 34 points 1 day ago

they should probably start by buddying up with the one big politics streamer who isn't on the right, Hasan Piker.

Piker would honestly play ball if the Demonrats reached out, acted in good faith, and were not brainless.

But they are the biggest losers on the planet so there’s no way they’re digging themselves out

[-] goferking0@lemmy.sdf.org 8 points 11 hours ago

It'd end up just like what happened at the DNC convention. They'd drop him the second he did something they didn't like, while also not understanding that's one of the reasons people like him.

load more comments (4 replies)
[-] Ishmael@hexbear.net 31 points 1 day ago

It's sort of funny how they just can't understand that you can't have "independent organically-developed Democrat-aligned media" that is also simultaneously 100% palatable to big money donors.

load more comments (2 replies)
load more comments (9 replies)
load more comments
view more: next ›
this post was submitted on 20 May 2025
104 points (100.0% liked)

chapotraphouse

13833 readers
933 users here now

Banned? DM Wmill to appeal.

No anti-nautilism posts. See: Eco-fascism Primer

Slop posts go in c/slop. Don't post low-hanging fruit here.

founded 4 years ago
MODERATORS