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this post was submitted on 13 Aug 2025
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chapotraphouse
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Worst unsubscribe page I recently found had a big, colored button that said "update my preferences" that actually... resubscribes you. Because it already quietly unsubscribed you as soon as you clicked the link in the email.
And they also say on the page to allow a few business days for it to take effect so you will assume it's delayed and forget about it.
This shit isn't even beneficial. There is no benefit to having a person who doesn't want to buy your shit on your mailing list, they're just increasing your mailing costs.
it is when you have a marketing department, gross enough, and then they operate on KPIs of "user acquisition". Big number more gooder!
A shit marketing department operates like this. The good ones fundamentally understand that a big mailing list of useless mailouts is just a cost. You want to market to people that will actually want your shit, it's common sense.
Like trying to sell bras to men. Just pointless. You genuinely want many people to unsubscribe because it strengthens your remaining list.
You could say there is a contradiction in marketing between having a large list and having a useful list. Every marketing department wants a list that is both large and useful, but the larger the list is the less useful because it's like trying to sell bras to men. They can't have both without weakening the list overall, but they need both to grow.
Every marketing team trends towards decay as the contradictions rise, until eventually they all become worthless spam.
I'm gonna assume most companies aren't ran by people who'd take this sort of holistic view of things and instead if KPI go down the head of marketing gets fired or whatever. I mean fuck marketing departments but I assume even they're like "incessantly mailing bra ads to people who try to unsubscribe probably doesn't win us any favours with anyone"
i'm enraged just reading this. this is enraging. this calls for the nine familial exterminations, but with nine levels of corporate responsibility instead. board of directors, CEO, CTO, VP of sysadmin shit (idk what the real title for this would be), etc., all publically shamed and cut into little pieces on national TV, all the way down until we get to some wageworker who's struggling to pay rent, whom we immediately promote to CEO
Sys admin shit is probably Chief information officer
This surely has to be illegal, what the fuck.
Technically they did explain it on the page, but it was clearly intended to trick people