106

Wendy's already walking back their surge pricing comments. They were testing the waters. (www.npr.org)

submitted 9 months ago* (last edited 9 months ago) by Rom@hexbear.net to c/chapotraphouse@hexbear.net

46 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[-] Coolkidbozzy@hexbear.net 57 points 9 months ago

"To clarify, Wendy's will not implement surge pricing, which is the practice of raising prices when demand is highest," Wendy's Vice President Heidi Schauer said in an email to NPR.

Wendy's didn't provide many additional details, but it said in a separate statement that the digital menus could allow the company to offer discounts to customers during slower times of day.

Rob Shumsky, a professor at the Tuck School of Business at Dartmouth, suggested it could actually mean lower prices for Wendy's patrons.

"They talked about, for example, getting more breakfast customers in," Shumsky said. "They might actually reduce breakfast prices at certain times in order to encourage people to come during what they currently have as relatively low-demand periods."

same-picture

[-] NephewAlphaBravo@hexbear.net 55 points 9 months ago* (last edited 9 months ago)

they're gonna do the black friday thing where they take a $5 price tag and write ~~$6~~ above it

[-] Flyberius@hexbear.net 32 points 9 months ago

It used to be the case in the UK (and maybe still is) that you couldn't mark something on sale unless it had actually been listed at a higher price for however long. I assume that that kind of consumer law doesn't exist in freedom land.

[-] Nachorella@lemmy.sdf.org 24 points 9 months ago

We have that in Australia but all it does is lead to inflated RRPs. Now you have to wait for 'sales' to pay a reasonable price and if you don't plan ahead you just get ripped off.

[-] peeonyou@hexbear.net 11 points 9 months ago

I'm fairly certain such a law would cause a civil war in burgerland

[-] Tabitha@hexbear.net 2 points 9 months ago* (last edited 9 months ago)

I think it is against the law, but I've seen places get around it by featuring/highlighting the price in "sale colors" but not putting the words "sale" on it and not actually showing an original price. This happens in both the sale ad (they present it with a current price, all big and flashy, but not technically say it's on sale) and also on the shelves.