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We always knew they weren't serious about Pride... (lemmy.world)
submitted 1 week ago by return2ozma@lemmy.world to c/memes@lemmy.world
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[-] eugenevdebs@lemmy.dbzer0.com 114 points 1 week ago

Rainbow capitalism is exactly why corporations aren't allowed at pride.

They say they love their gay ~~wage slaves~~ employees, they support their trans ~~abuse victims~~ "family members", and then in the same breath donation to Republicans who want them gone. Fund politicians at home and abroad who want them removed by any means, "corrected" by camps.

Every company that has a rainbow logo in June somehow never has one on twitter for the regions that openly hate and harm LGBT people. Every company that pays lip service for the gays to fork over their cash will gladly kiss Trump's ass as he shoves us into the camps.

No corporation loves gays, even if the CEO and every board member is queer. They will gladly sell themselves if it meant 0.1% gains in stock prices.

[-] scrubbles@poptalk.scrubbles.tech 34 points 1 week ago

There's a reason it's coming from the marketing departments. They're using it to market to people. To sell products. It was never anything more than bastardizing pride to sell cheap crap.

[-] kitnaht@lemmy.world 7 points 1 week ago

This somehow manages to cause us to backslide. Pride messaging ends up selling well. People who aren't into it, but aren't really bigots are like "eh cool, equality sounds great". Obviously the communities that it targets, it's working on. The people who don't like it - aren't gonna cause a big fuss about it, so the buy their shit and get out.

But then the problem becomes those same people who said nothing in the store - and those who aren't actively "into" it, are now seeing it everywhere. And they aren't tying it in their minds to an equality movement, they're tying it to advertising. But you know how the advertising gets - it's kind of "fad"-y. Well, the rainbow advertising 'fad' as been going on for quite some time.

So now, LGBT stuff is "everywhere", but - people are growing tired of it for the wrong reasons. They're growing tired of the advertising side of it, and it's causing problems on the human-rights side of it...

[-] LandedGentry@lemmy.zip 7 points 1 week ago* (last edited 1 week ago)

The only company to ever be brave about queer representation was and continues to be Subaru

[-] peregrin5@lemm.ee 6 points 1 week ago

Well we are their main demographic so it's still a good financial decision for them.

[-] LandedGentry@lemmy.zip 3 points 1 week ago* (last edited 1 week ago)

My understanding is their ads in the 90’s are why that’s the case!

[-] felsiq@lemmy.zip 3 points 1 week ago

Can you elaborate on this? I’m guessing it’s related to the “lesbians drive Subarus” stereotype but I’ve always been curious why that stereotype ever existed

[-] Kaboom@reddthat.com 4 points 1 week ago

Subaru used to advertise to queer folk in the 90s before it was cool.

I wouldn't bet on them staying that way after 20 or 30 years, but hey, it's something

[-] LandedGentry@lemmy.zip 3 points 1 week ago* (last edited 1 week ago)

“Lesbaru” depicted a same-sex (f) couple in an ad in the 90’s IIRC like it was just a normal thing. Which it is!

[-] ragebutt@lemmy.dbzer0.com 5 points 1 week ago

Reminder that Ellen hung out with George w bush

https://kennorphan.com/2017/10/26/canonizing-criminals-and-the-lobotomization-of-public-memory/ellen-degeneres-embraces-george-w-bush-photo-from-the-ellen-show/

When called out for going to a sports game with someone who endorsed a constitutional amendment banning gay marriage, opposed adoption rights, anti hate crime laws, and anti discrimination laws, she doubled down and did a little segment on her show about how he’s alright and posted a selfie

While it is true that bush softened on gay rights issues later that was almost exclusively after he had left the presidency and thus was basically irrelevant. When the man had extreme power his policy was disgusting. When he listened to gay republican groups he did not soften at all. It was merely when his image needed to be rebranded after he was known mostly as a war criminal responsible for murdering 1 million Iraqis that he decided to soften his stance a bit. By then the Republican Party had gotten so fucking loony plenty of people accepted him as downright rational and kind. Instead of what he was, which is basically trump with a bit of impulse control and decorum

The takeaway is exactly what you said. The unifying factor here is social class. Ultra rich gays will happily throw you under the bus for 1 more dollar. Tim Cook will happily support someone who will stop him from adopting children or getting married if it means apples market share grows by 3%. He does not care because if it truly matters to him he will just find a way to circumvent the law with his enormous wealth. He does not worry about spousal decision making because he will hire a private live in physician. He will hire a surrogate to act as a legal agent for adoption in name only. If it comes to camps he obviously won’t go to the camps. If it gets to the point where he would be anywhere near at risk he would expatriate at a moments notice on a private jet. Etc. but you won’t have those luxuries. Fuck you, got mine.

[-] droporain@lemmynsfw.com 24 points 1 week ago* (last edited 1 week ago)

Why do people keep falling for corporations caring about anything other than endless growth and profit.

[-] ech@lemm.ee 19 points 1 week ago

~~cool~~ profitable

Ftfy.

[-] Aurenkin@sh.itjust.works 19 points 1 week ago

Corporations at some time: Doing whatever they think will make them more money

Corporations at other time: Doing whatever they think will make them more money

[-] DmMacniel@feddit.org 12 points 1 week ago

Well, its the most obvious Virtue Signaling that doesn't cost anything to them.

Good that there are actually, sadly rather few, corpos that actually do care and not just during Pride Month but all Months. For example Paizo.

[-] Deceptichum@quokk.au 2 points 1 week ago

Hopefully it will cost them some sales.

We need a list of every company that sold out its minorities with this shit.

[-] introvertcatto@lemmy.blahaj.zone 10 points 1 week ago

I honestly don't like pride month for this reason, love idea behind it and support it but hate how companies don't care about us they just care for money.

[-] Cheems@lemmy.world 8 points 1 week ago

Regardless of rainbow capitalism, I'm excited for this June just to see maga heads explode because of a rainbow.

[-] yesman@lemmy.world 6 points 1 week ago

It doesn't matter how craven the corpos are, commercial recognition is important for mainstreaming queer existence. That's why reactionaries hate it.

[-] PugJesus@lemmy.world 2 points 1 week ago

This. Corpos are fuckwads, but them acknowledging Pride is a matter of societal institutions bowing to the reality that queer people are people, are entitled to rights and dignity.

Corporations aren't allies, but when they strike the rainbow colors, it is still a loss and a disadvantage to our side.

[-] FlashMobOfOne@lemmy.world 5 points 1 week ago

Reason #2024783670234 to stop voting for capitalists.

[-] MudMan@fedia.io 5 points 1 week ago

It's telling that the takeaway is "the hive mind amalgam at the core of this corporation wasn't a real progressive ally" and not "it's super important to avoid fascists in power because as they go, so do the economic powers.

We'll learn the wrong lessons into oblivion. It's likely we already did.

[-] AFC1886VCC@reddthat.com 3 points 1 week ago

When it comes to corporations, it's just a case of whatever way the wind blows. With the far-right on the rise across the western world, they're just protecting themselves from the consequences if and when a far-right government takes power.

They are parasites and will never be allies.

[-] Hobbes_Dent@lemmy.world 3 points 1 week ago

Nice Dear Loss-Leader y’all gots.

[-] art@lemmy.world 2 points 1 week ago

They want our money, but if that's not gonna happen, they want us dead.

[-] secret300@lemmy.sdf.org 2 points 1 week ago

Yeah no shit. It's a corpo that just follow the money

[-] lowleveldata@lemmy.world 2 points 1 week ago

You means corporations actually care about nothing other than money? That can't be!

this post was submitted on 27 Jan 2025
498 points (98.3% liked)

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