17
You know what, fuck you [un-Jags uar icon]
(lemmy.world)
Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.
Except eBay, that was always trash.
Their business is literally selling people's trash so it's amusingly appropriate lmao
Better:
- Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
- airbnb (from awful to meh)
- Spotify (same)
Worse:
- Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
- eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
- Burberry (the stag was notable and signalled a history of old-fashioned quality that's suitably rugged. The new one is meh AND insecure about people knowing which London they're from)
- Rimova (yet another fashion brand apparently afraid of being noticed
- DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
- Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I'm a pacifist.)
The rest just go from meh to slightly different meh 🤷
I liked the old aibnb one.
Microsoft went from "boring with a bit of attitude" to just plain boring
Microsoft went from 90s corporate to 10s corporate
What's the reasoning behind? Or just a trend?
I think it's just a long-running trend across many different companies towards simplification. Here's the Apple logo for example:
I don't see it. In this case, I see basically the same since 1977, or being strict, 1998. Unless they go for just " A P P L E " next. It's, in my view, a big step to abandon a graphic for letters.
Spotify and EBay made the right choices here, the new logos are way better.
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/uj Technically this is their new logo:
J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.
Either way, though - it’s still..
/j
..pReTtY fArKiN’ sToOoPiD.
I would have guessed that was a Puma logo.
Slazenger
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(2 replies)
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn't one good design element in this.
I think they want people to focus on the "agua" and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.
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It doesn't say "car" at all either; no elegance or prestige. The old logo was sexy. New one looks like a logo for bottled water or something.
Edit: it's like going from James Bond to Austin Powers.
Austin Powers has style. Crazy 60s style but style.
Ya, I wanted to use a bland spy but there aren't any-- I was going to use the Spy vs Spy guys because they are the most generic-looking, but ultimately I kept Powers because while he is stylish and fun, he is also really immature and the logo looks immature to me.
It’s not joguor?
"We're a tech company now!" logo
That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.
>New logo is soulless slop
Every single company
the secret is that all logos are soulless slop. you just become attached to the old ones due to familiarity. when that familiarity is removed, you see it for what it really is.
Makes it easier to forget them and not being able to keep them apart. That's really great for us. Less ads in our brains.
GUys I'm from ~~2040~~ 2035, here's Microsoft's logo
MS corporate comms army did a sik job getting across those inscrutable monolith vibes, I bet when it launched they all clapped (even though clapping is in performance reviews)
BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)
spoiler
Lol well done
We've gone full circle again
I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It's got the personality of unfinished drywall.
Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.
That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.
The pouncing jaguar is so visually powerful
JaGUar
They went from luxury car company to mediocre smartphone brand
Top looks like it belongs on a nice sports car.
Bottom looks like you can find it on a new Multipla.
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(2 replies)
I love how the new logo could be literally done in less than a minute on fucking microsoft office. They didn't even bother with a cool looking font, just generic curvy shit
I'm sure they spent an unreasonable amount of time getting that ugly font look just right.
Changing things for sake of changing things. Like Microsoft with every moronic "update".
It takes a heroic amount of cocaine to make something so devoid of taste and see it through.
You're all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.
Jaguaren't
Soon there will be no color, no originality.
Just a single font to use everything will be homogeneous and consolidated. Minimal, inoffensive and focused grouped to appeal to everyone and also no one.
Movies, music, games, brands.
They're trying to impress investors with 'serious' design, not stand out with a unique one
Nothing says "serious" like mixing upper and lower case letters yet keeping them all the same height, so it looks like a third grader wrote it
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A design consultant probably sent Jaguar a six-figure bill for this new logo, you know.
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this post was submitted on 20 Nov 2024
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